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Online retailer Slam Jam introduced a new wing of its web page this week: W3W, or “Wisdom of the Third Wave”, designed with Italian consultancy and outfits manufacturer Rayon Vert. Past remaining just a Y2K time device, the hub hosts a new selection from Rayon Vert…which you have to sew yourself.
The manufacturer has constantly emphasized affordability, but their new $157 dollar shell jackets and $52 dollar bags are only feasible simply because they move the labor on to the customer, a shared get the job done philosophy they hope turns “customers” into “prosumers,” a phrase coined by futurist Alvin Toffler.
“As culture moves into the Write-up-Industrial Age, the range of pure shoppers will decrease and be replaced by ‘prosumers,’ individuals who produce some of the products and providers that go into their intake. They can be discovered producing their personal clothes, increasing their have food items, fixing their very own cars and hanging their very own wallpaper. When people produce for their very own utilization, generation and usage are united in the identical man or woman,” he wrote.
This quote is the basis for the W3W clothes collection, which incorporates two shell jackets, overshirts, T-shirts, a crossbody bag, shorts, zippered sacks and an apron. The hub suppliers all of the recommendations for just about every Do it yourself package, as well as a list of fix shops that will assistance if you get caught. You can find also a chat discussion board hosted on Reddit, where by “prosumers” can share their creations.
The kits are merely a commencing place — anything simple to assemble to find out the ropes. What you construct up coming is up to you, and Rayon Vert hopes this experiment is just a starting up issue.
Build Your Possess Wardrobe
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