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You Have to Sew Rayon Vert’s New $157 Jacket Yourself
Courtesy Online retailer Slam Jam introduced a new wing of its web page this week: W3W, or “Wisdom of the Third Wave”, designed with Italian consultancy and outfits manufacturer Rayon Vert. Past remaining just a Y2K time device, the hub hosts a new selection from Rayon Vert…which you have to sew yourself. The manufacturer has constantly emphasized affordability, but their new $157 dollar shell jackets and $52 dollar bags are only feasible simply because they move the labor on to the customer, a shared get the job done philosophy they hope turns “customers” into “prosumers,” a phrase coined by futurist Alvin Toffler. “As culture moves into the Write-up-Industrial Age, the…