With Prakti Beauty, Model Pritika Swarup Is Infusing Her Indian Heritage and Philanthropic Values Into Skin Care

Pritika Swarup, design and founder of Prakti Splendor.

The procedure of working with PritiPolish, a gentle rice powder exfoliator and Prakti Beauty’s staple item, feels ritualistic in by itself. To scoop the proper amount of money of powder into your hand, you have to use the delivered golden keepsake spoon. And, after you use a splash of water to prepare the scrub for software, you may notice that it “magically” transforms from white to lavender. “These particulars were all considered about when we were initially building PritiPolish,” Prakti Natural beauty Founder Pritika Swarup tells Fashionista. “All these minimal parts are a part of Prakti’s hybrid positioning in the beauty industry. It feels both of those unique and interesting.”

Kenneth Proto

Next Post

Brodart Archival-Book-Jacket-Cover Review | The Strategist

Fri Apr 1 , 2022
Lauren Ro is fascinated in baby gear (she’s a new mom) and the ins-and-outs of decorating a dwelling. Prior to the Strategist, she was a writer at Curbed, and just before that was Wes Anderson’s assistant. Not a library reserve. Image: Lauren Ro I’m not a neat freak in most […]