Universal Music Group Inks Partnership Deal With NFT Platform Curio

Image Credit history: Andrey Metelev

Universal Audio Team has officially inked a partnership arrangement with non-fungible token marketplace Curio, which is set to launch NFTs from UMG artists moving forward.

The Massive 3 history label and two-yr-aged Curio – which was co-launched by former Universal New music Team, Universal Images, and Google increased-up Ben Arnon – announced their pact nowadays. Possessing dropped its inaugural NFTs in February of 2021, Curio is now doing the job with UMG on a “first issue” involving Capitol’s Calum Scott.

These NFTs are expected to start sometime subsequent thirty day period, with “more details” to arrive “in the coming weeks.” More time-phrase, Curio – which provides buyers digital collectibles from “television shows, graphic novels, flicks, and additional,” according to its web-site – will run as “a committed world wide outlet” for UMG’s NFTs.

“UMG will be ready to leverage Curio’s groundbreaking know-how, exceptional partnerships, and ground breaking enthusiast engagement networks, to develop and launch foreseeable future NFT assignments from its unrivalled roster of world wide artists and labels, supplying increased scalability and versatility to concern reliable lover-orientated collectibles, meticulously curated for just about every challenge,” the important label elaborated.

Also on the personnel aspect, William Morris Endeavor (WME) veteran Rikin Mantri co-started Curio with Arnon, and former longtime WME worldwide head of music Marc Geiger “serves as an trader and advisor to Curio.” (Endeavor this 7 days joined a $4.5 million spherical for Website3 sync platform Dequency.) And former Taylor Swift, Britney Spears, and Avril Lavigne supervisor Dan Dymtrow is Curio’s head of tunes and influencer for NFT global partnerships.

Addressing his company’s just-finalized deal in a assertion, Ben Arnon stated: “Curio is thrilled to be partnered with UMG in the NFT and Web3 house. UMG has a huge catalog with unrestricted prospect to supply price to fans throughout the world. Their manufacturers and labels are historic and legendary. And the digital innovation and Web3 knowledge among their executives is unparalleled.”

Regarding the latter, November of 2021 observed Universal New music launch Kingship as a result of its 10:22PM “next-gen label.” A “metaverse group” that includes 4 characters from the Bored Ape Yacht Club NFT venture, Kingship now has a waitlist on its web-site landing site, while its Twitter account has not been up to date since November.

In individual non-fungible token information, Snoop Dogg lately declared that Demise Row Data “will be an NFT label,” and the Tremendous Bowl LVI Halftime Present performer past 7 days produced his 19th studio album, BODR, by way of Dying Row. Meanwhile, YouTube is furthermore getting into the NFT space, and Coachella enthusiasts have invested sizeable sums on various life span-go NFTs.

But on the other aspect of the coin – or token, in this instance – NFT marketplace Cent has shut down owing to rampant fraud.

Kenneth Proto

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