Having demonstrated impressive resilience through the pandemic, 2022 has started with cautious optimism across the sector, and with dwell displays returning, there is no superior way to celebrate
than alongside one another. Now in its 12th year, the Purpose Awards the moment all over again appears to honour the leading players of our diverse sector.
With submissions now open up, this year’s groups have been freshened up with new additions and updates to the a variety of awards up for grabs. Now totalling 20 accolades, new classes include things like Tunes Entrepreneur Of The 12 months and Greatest Independent EP / Mixtape, which opens up the Awards to celebrate improvements across the a variety of means artists are choosing to specific on their own. Even more recognition of innovation within the impartial songs landscape is recognised in other changes, with Ideal Small Label altering its title to Finest Boutique Label, and Very best Creative Packaging becoming Very best Innovative Campaign. Most positively, Finest Are living [Streamed] Act is now Ideal Are living Performer, which includes both of those on the net and in-man or woman performances, alongside a slew of returning favourites these kinds of as Most effective Impartial Album and Just one To Look at. Subsequent Paulette Long’s properly-deserved inaugural win past calendar year, the Diversity Winner Award will also return.
Submissions are open to all, and no cost for AIM’s Rightsholder and Distributor users. Just one To Enjoy, Very best Independent EP / Mixtape, Greatest Boutique Label, Variety Winner, Indie Champion and New music Entrepreneur Of The Yr are cost-free for any one to enter.
The deadline for submissions is 11:59pm on Tuesday 26th April 2022. Submissions can be designed by means of www.aimawards.co.british isles
This year’s event follows in the footsteps of 2021’s lively digital ceremony, when Arlo Parks (Transgressive) and ENNY (FAMM) scooped two awards apiece along with the likes of Elkka (Femme Lifestyle), Fontaines D.C. (Partisan) and Joan Armatrading CBE (BMG), who gathered the mighty Exceptional Contribution To Tunes. There have been also some memorable performances utilising augmented-actuality, with Tough (!K7), Doing the job Men’s Club (Heavenly), ENNY and Lava La Rue (Marathon Artists) using to the stage.
Aim CEO Paul Pacifico said: “While our community even now faces a lot of troubles, 2022 feels like the year to reflect on the ingenuity and power demonstrated by every person to get to this point. I’m especially energized for us to be capable to appear together and rejoice in man or woman at this sort of an iconic venue. As at any time, the Purpose Awards will rejoice the variety, innovation and ingenuity of anyone in the planet of impartial tunes who continue on to launch the most reducing-edge music in the entire world, from the artists to the labels and the groups behind them.”
Intention thanks its Annual Platinum Companions, who all return as class sponsors at this year’s Goal Awards: Amazon Tunes (Innovator Award), Meta (Finest Independent Keep track of), Merlin (Superb Contribution to New music), PPL (Most Played New Independent Artist), Spotify (Best Unbiased Album) and YouTube Music (British isles Independent Breakthrough). The Yearly Platinum Partner’s aid allows to make AIM’s once-a-year programming, which include the Purpose Impartial New music Awards, possible.
BBC Audio Introducing will also be reprising their sponsorship of the Community Heroes award, which debuted in 2021 and highlighted these who have absent earlier mentioned and further than to put their region on the map.
Total listing of 2022 Award Groups:
Ideal Boutique Label (FKA Finest Small Label)
Songs Entrepreneur of the Calendar year (New Group)
United kingdom Impartial Breakthrough in association with YouTube Audio
Ideal Independent Video clip
Ideal Impartial Observe in affiliation with Meta
Ideal Impartial Remix
Best Impartial EP / Mixtape (New Group)
Greatest Impartial Album in association with Spotify
Best [Difficult] 2nd Album in affiliation with BBC Radio 6 Tunes
Ideal Inventive Campaign (FKA Most effective Inventive Packaging)
Ideal Stay Performer (FKA Finest Stay [Streamed] Act)
A person To View in association with BBC Songs Introducing
Innovator Award in association with Amazon New music
Fantastic Contribution To New music in association with Merlin
PPL Award for Most Played New Independent Artist
Best Unbiased Label
Neighborhood Heroes Award in affiliation with BBC Audio Introducing