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Is the Music Industry Wasting Money on TikTok and Viral Artists?
Disney Songs Group Head Of Inventive/Publishing/A&R Mio Vukovic (c) speaks at Musexpo’s Inventive Summit in Burbank, CA on March 21st, flanked by moderator Ritch Esra, Publisher, Audio Registry (r) and Sas Metcalfe, Chief Innovative Officer at Kobalt (r). Last month, Significant Equipment Label Group topper Scott Borchetta splashed chilly water on the tunes industry’s TikTok obsession. Now, many others are echoing Borchetta’s sentiments and questioning the industry’s unhealthy penchant for signing viral ‘artists.’ Most likely the billion-dollar query is this: can artists that have long gone viral — on TikTok or somewhere else — transition into turning out to be very long-term superstar functions? That is getting to be a much more…
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Ed Sheeran named the most-viewed artist on TikTok this year
Ed Sheeran is named the most-viewed artist on TikTok in 2021 days after festive track Merry Christmas enters the UK singles chart at number one By Brenda Dennehy For Mailonline Published: 13:53 EST, 13 December 2021 | Updated: 14:02 EST, 13 December 2021 Ed Sheeran has been crowned the most-viewed musical artist on video-sharing platform TikTok for 2021. The popstar, 30, launched three exclusive single previews from his album Equals on the social media site this year. More than five million people also tuned in to watch his record-breaking live performance at the UEFA Euro 2020 show. Animated: He worked the crowd in his usual confident style The report, an analysis…
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U2 preview new song on TikTok from SING 2 – Music News
U2 have previewed a new music on TikTok. Bono and co gave fans a taster of the future keep track of ‘Your Tune Saved My Life’, which will soundtrack the animated film sequel ‘SING 2’, as they joined the video clip-sharing platform this 7 days. The 61-year-previous frontman is established to make his animated film debut in the forthcoming film, as the world’s most reclusive rock star, Clay Calloway. The new song is launched on Wednesday (03.11.21). Alongside the brief snippet of the anthemic amount, the ‘Vertigo rockers captioned the clip: “U2 now on TikTok. And new observe #YourSongSavedMyLife from @Sing out Nov 3rd. #BonosDrawings #Sing2.” As properly as setting…
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TikTok Adds Six Certified Sound Partners to Commercial Music Library
Picture Credit score: TikTok TikTok has included six new licensed Audio Associates to its professional music library. Here’s a search at its new companions. Audio is an integral section of the TikTok platform, sparking world-wide developments. The seem-concentrated mother nature of the system means the business continuously wants new sounds for brand names and its community. TikTok has expanded its Marketing Partners Program to welcome six certified Audio Associates for manufacturers to enable establish sound-on strategies for TikTok. TikTok’s Industrial Audio Library contains about 150,000 pre-cleared, royalty-free of charge tracks. This partnership will enable grow the commercial songs library in lots of surprising methods. According to a study from MRC…
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