New music licensing and distribution platform Songtradr has officially merged sync firm Cuesongs with its Significant Sync Tunes subsidiary.
Santa Monica-headquartered Songtradr declared the move by way of a official release that was shared with Digital New music News. The eight-yr-old corporation acquired Big Sync Songs again in February of 2019, when Uk-centered Cuesongs grew to become a division of Songtradr in November of 2020.
Now, Major Sync, with present clientele this kind of as Unilever, Spotify, and Google, is set to absorb Peter Gabriel-started Cuesongs, which arrived on the scene in 2016. “This shift will increase a solid inventive group to the Major Sync roster, as nicely as enhance the services offerings to present Cuesongs clientele,” according to Songtradr’s release.
Addressing the advancement in a assertion, Huge Sync founder and CEO Dominic Caisley explained: “Cuesongs’ catalog of do the job and the imaginative expertise they have in the licensing area aligns correctly with the Major Sync brand. With these two firms coming alongside one another, we are hunting forward to observing the impression we will make in all features of the songs space – from authentic composition to sync licensing.”
As element of the consolidation, Justin McMullen, who served as Cuesongs’ imaginative director for a ten years, has become govt imaginative director for Major Sync. Plus, previous Cuesongs company advancement manager Lauren Thackray has signed on as Major Sync’s shopper solutions director.
“We’re on the lookout forward to joining the Big Sync staff,” McMullen said in a assertion of his very own. “The caliber of clients they’ve labored on above the a long time is a testomony to their work and the relationships they’ve crafted.”
With regards to the customers and jobs that Cuesongs alone is bringing to Large Sync, the organization beforehand tackled assignments for the Premier League and beauty enterprise Coty (NYSE: COTY). In addition, the combined entity is building “several hip hop documentaries that will be launched this 12 months,” Songtradr specified.
A lot more broadly, Songtradr has created a quantity of other acquisitions as of late – such as numerous significant-profile buyouts in 2021, which observed the company comprehensive a $50 million Collection D funding spherical.
Last April brought with it Songtradr’s acquire of livestream tunes licensing platform Pretzel and visible media new music databases Tunefind, for instance. Then, Songtradr in June acquired artistic music company MassiveMusic and founded a world imaginative division led by MAX New music Management & Consulting founder and previous INgrooves bigger-up Amanda Schupf.
Just after producing the latter appointment, Songtradr tapped former Coca-Cola head of world audio Joe Belliotti to serve as CEO of MassiveMusic’s North American functions.