Oscar Mayer’s $5 bologna beauty mask isn’t full of baloney

My baloney has a new first title, it’s F-A-C-I-A-L.

No, truly: Oscar Mayer just rolled out a bologna-influenced splendor mask with Korean skincare organization Seoul Mamas on Wednesday.

The $5 facial out there on Amazon
is influenced by the meaty “masks” numerous folks in all probability created whilst actively playing with their foodstuff as little ones biting out eye and mouth holes in a slice of bologna, and sticking the cold cuts on their faces. 


The Kraft Heinz-owned
company says the hydrating sheet masks function witch hazel and seaweed-derived components to guard and hydrate the encounter. Yum! The mask also promises to restore the hydrogel that promotes pores and skin elasticity. And the product or service description indicates that the bologna sheet masks can supply anti-inflammatory gains for the skin.

“The masks will rejuvenate your magnificence routine, although also bringing an unanticipated smile to your deal with,” the enterprise claims. 

That is a a lot better rap than real chilly cuts get, as reports have connected processed meats like bacon and bologna with death and coronary heart illness.

The Amazon products description also notes that, “No, this sheet mask is not serious bologna. Put it on your face, not your sandwich.” 

“No, this sheet mask is not true bologna. Put it on your experience, not your sandwich.” 

The pretty pun-tastic Amazon description also entices purchasers to deal with by themselves — or, somewhat, “Meat yo’self” — with a “slice of self care.” 

“Remember: You can not spell pleasant with out deli,” it adds.

It’s not too stunning that Oscar Mayer would be craving a slice of the self-treatment industry that McKinsey & Business estimates is worthy of far more than $1.5 trillion globally, with an yearly progress of 5{5b4d37f3b561c14bd186647c61229400cd4722d6fb37730c64ddff077a6b66c6} to 10{5b4d37f3b561c14bd186647c61229400cd4722d6fb37730c64ddff077a6b66c6}. Immediately after all, nearly nine in 10 Americans (88{5b4d37f3b561c14bd186647c61229400cd4722d6fb37730c64ddff077a6b66c6}) actively practice self-care.

In addition, sheet face masks are a preferred choose for a minor self-indulgence, with the worldwide sheet encounter masks industry projected to hit $551.3 million by 2026.

What’s a lot more, Oscar Mayer has a historical past of quirky PR stunts, this kind of as turning its iconic Weinermobile into equally an Airbnb
listing in Chicago in 2019, as effectively as a experience-share car or truck for Lyft
past calendar year. So a natural beauty products that indicates slapping fake cold cuts on your experience to improve your complexion is very on-brand name. 

“Oscar Mayer has a legacy bringing levity to matters that have gotten way too severe, and splendor is a ripe territory to playfully subvert,” claimed Lindsey Ressler, Oscar Mayer’s senior advertising and marketing analyst, in a press release. “This is the hottest in our model motion to produce do the job that feels more like pop-artwork and a lot less like common industrial promotion — motivated by the aged, modernized for today.”

Let us see who bites.

Kenneth Proto

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