Warner Music Group Launches Piseiro-Focused Record Label EH Brasil

Rio de Janeiro, Brazil. Photograph Credit history: F Cary Snyder

Warner Music Team (WMG) has formally released a record label termed EH Brasil, which will focus “in Piseiro and other rhythms that dominate the Northeast area of Brazil.”

Warner Songs Group unveiled EH Brasil – the newest in a series of new labels from WMG – by way of a official launch this early morning. According to the Accessibility Industries-owned company’s concise announcement information, north of 60 million people reside in Brazil’s Northeast region, which includes 9 of the South American nation’s 26 states.

The spot is similarly “home to Piseiro, a style of tunes which combines digital keyboards with vocal harmonisation, generally performed as a result of a loud speaker identified as a paredão,” for every the document. “Piseiro has also aided condition a Brega funk-influenced model known as pisadinha (small stage), which has started to attain in attractiveness over the final couple of years. Other mixes of beats and rhythms that have proved popular in the location are bregadeira and vaquejada.”

On the staff side, EH Brasil administrators Samuel Pedro and Vinicius Lamournier Lopes De Araujo are established to head the newly minted label, “collaborating with a productive trio of producers known as Mad Dogz.” The latter has worked with Alto Santo, Ceará-born singer Mari Fernandez on the considerably-streamed “Ficante Fiel” and with Pilões, Paraíba, native Marcynho Sensação on “Sem Querer Querendo.”

EH Brasil also announced its 1st signing, “Linda Charmosa” artist Samarony O Vaqueiro. Acknowledged simply as “Samarony” amid supporters, the singer-songwriter presently offers 1.4 million regular monthly listeners on Spotify, with the lion’s share of these streams attributable to the mentioned one.

About the breakout streaming acceptance of Samarony – and Warner Music’s overarching exertion to broaden its presence in Brazil – it’s well worth noting that 2020 observed Latin America’s music industry expand by 15.9 percent 12 months around year, from a 7.4 % uptick for world wide recorded tunes revenue, the IFPI’s yearend report revealed.

Brazil was the largest new music industry in Latin The united states in 2020, the report additional disclosed, and the continent created 84.1 per cent of its 2020 audio earnings from streaming. Bearing the position in intellect, the main labels took a range of methods in 2021 to crack down on “fake stream” operations and stream-ripping platforms in Brazil. Furthermore, Sony Tunes Entertainment in April of 2021 dropped about $260 million on Brazil’s Som Livre.

And considering the fact that late October of 2021, Warner Songs Group has introduced an Asia-primarily based hip-hop label known as Asiatic Documents, rolled out Atlantic Documents Benelux as perfectly as Atlantic Records Germany, and obtained equally Lyor Cohen-founded 300 Entertainment and African music firm Africori.

Kenneth Proto

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