Disney Songs Group Head Of Inventive/Publishing/A&R Mio Vukovic (c) speaks at Musexpo’s Inventive Summit in Burbank, CA on March 21st, flanked by moderator Ritch Esra, Publisher, Audio Registry (r) and Sas Metcalfe, Chief Innovative Officer at Kobalt (r). Last month, Significant Equipment Label Group topper Scott Borchetta splashed chilly water on the tunes industry’s TikTok obsession. Now, many others are echoing Borchetta’s sentiments and questioning the industry’s unhealthy penchant for signing viral ‘artists.’ Most likely the billion-dollar query is this: can artists that have long gone viral — on TikTok or somewhere else — transition into turning out to be very long-term superstar functions? That is getting to be a much more…