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Warner Music Strikes Deal with Community for Texting Platform
Warner Tunes is partnering with Group, a textual content messaging system for immediate-to-admirer communications. This marks Community’s initially offer with a significant new music company. “Our partnership with Warner New music unlocks extra prospects for artists to push participating conversations at scale with their admirers. Expanded connections with followers finally outcome in increased profits, greater content consumption, deeper artist affinity, and supplemental prospects for Warner Music’s roster and models,” says David Ross, SVP of Development, Partnerships, and Revenue at Local community. Warner Music artists have been early adopters of Group. Ali Gatie often texts with his supporters, sending them particular birthday messages and exchanging selfies. Labelmates Junior Varsity are also…