In its adverts, Arc’teryx—a 33-calendar year-outdated North Vancouver outdoor-equipment company—shows its hardy outfits being worn on powder-drenched ski slopes and verdant forest trails. But lately, Arc’teryx customers can’t feel to end wearing the brand’s jackets in a much a lot less serious location: their showers. On the video application TikTok, you can extra than a hundred clips of people today showering in Arc’teryx’s Gore-Tex jackets, with their cloaked heads and shoulders planted directly beneath a flowing showerhead. These clips are weirdly mesmerizing. A lot of commenters voice the identical observation, that the water “just beads correct off” the jackets (that exact wording has become meme-ified, turning into aspect of the…