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Sync Licensing Helped These Musicians Thrive When Live Was Paused
Sync licensing played an especially important role for members of the music community when live was paused. Photo Credit: Chase Yi Crowd-based live entertainment is returning to form after COVID-19 lockdown restrictions inflicted unprecedented damage upon artists and others. Digital Music News sat down with three music industry professionals to discuss the role that sync licensing income played when concerts and festivals were paused. The following was created in collaboration with Songtradr, part of a broader partnership focused on the sync licensing space. Be sure to check our ongoing coverage of this fast-growing sector here. COVID-19 closures and large-gathering bans affected the entirety of the entertainment, leisure, and hospitality industries, but…