Amazon New music has officially launched its Gen Mex initiative to highlight the growing regional Mexican genre’s evolving type and renewed reputation as it begins to achieve world-wide audiences. The regional Mexican class has traditionally been employed as a catch-all time period that spans banda, grupero, norteño and other folks formats — but as extra artists start out to experiment with Mexican audio in new strategies, the market for it has exponentially expanded. “At Amazon Tunes, Musica Mexicana listening has greater 140{5b4d37f3b561c14bd186647c61229400cd4722d6fb37730c64ddff077a6b66c6} YOY,” Rocio Guerrero, world head of Latin at Amazon Tunes, tells Wide variety. “This revolution is unstoppable and it will continue on to attain new heights. Even however…