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Why Artist and Museum Merchandise Is the Next Major Growth Category for the Ever-Expanding Art Market
The following frontier for the artwork sector is merchandising—and I can confirm it. I have seen far more advancement in this section of the marketplace lately than practically any other (moreover NFTs, but that’s a various story). The art earth and consumers are ultimately finding out to embrace the concept that art and retail can go hand-in-hand. Here’s what is presently happening, and what to expect going forward. Museums Wade In… The Brooklyn Museum, London’s Nationwide Gallery, the Museo Nacional Thyssen-Bornemisza, Boston’s Museum of Wonderful Arts. What do all these institutions have in widespread? They’ve all signed world-wide licensing promotions in the previous two years to build merchandise based…