The global anti-aging industry is larger than ever at $60.42 billion (and projected to grow to $119.6 billion by 2030), but among the wrinkle-erasing injectables and youth-preserving creams, there are a number of beauty brands changing the narrative around getting older and embracing a group simultaneously exploited by anti-aging marketing and made to feel invisible by it: women going through menopause. “Women are not getting the necessary information they need to navigate this life stage,” says Rochelle Weitzner, founder and CEO of Pause Well-Aging. “As of now, fewer than 20{5b4d37f3b561c14bd186647c61229400cd4722d6fb37730c64ddff077a6b66c6} of physicians are trained in any sort of menopausal care. Very little research has gone into understanding menopause or providing…