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Arts groups innovate to battle COVID-caused revenue downturn
Naia Kete, like so a lot of musicians, had her lifetime turned upside down by the COVID-19 pandemic. Virtually overnight, Kete’s chaotic schedule of live shows as a solo artist and with her reggae band Say Serious was canceled, eliminating her key supply of income. So when she was approached by Artists at Function, a new initiative that puts artists on a payroll to produce and start courses in their communities, Kete jumped at the likelihood. “Just the plan that there’s an corporation that’s battling on behalf of obtaining artists a living wage was something that I required to be a portion of,” she said. “Just valuing artwork in that…
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Arts Groups Innovate to Battle COVID-Caused Revenue Downturn | Business News
By GLENN GAMBOA and HALELUYA HADERO, AP Organization Writers Naia Kete, like so quite a few musicians, had her life turned upside down by the COVID-19 pandemic. Nearly right away, Kete’s hectic routine of live shows as a solo artist and with her reggae band Say True was canceled, eliminating her major supply of revenue. So when she was approached by Artists at Perform, a new initiative that places artists on a payroll to create and start systems in their communities, Kete jumped at the possibility. “Just the idea that there is an business that is fighting on behalf of acquiring artists a residing wage was a little something that…