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The brand challenge facing international schools in China
For a lot of individuals in China, Western brand names are ought to-have standing symbols: vehicles, manner and technological know-how are all badges of accomplishment. It is in this context that the explosion of United kingdom franchise educational institutions desires to be comprehended. For a country where, till a short while ago, the legally established norm was only to have a single baby, the selection of schooling is paramount. Therefore, the rapidly rising aspirational middle class who could not find the money for or accessibility United kingdom boarding colleges embraced with the enthusiasm the huge-title British isles universities environment up branches across China. The China ‘levelling up’ programme So, the…