With more than 76 percent of consumers looking to buy only sustainable beauty products in 2022, it’s no surprise more companies than ever are slapping purposefully ambiguous labels like “clean,” “natural,” “climate-positive,” and “eco-friendly” on their products. This alone makes navigating the highly saturated natural beauty market overwhelming, to say the least. Even the most seasoned beauty experts, like Tata Harper, who founded an eponymous skincare brand, sometimes struggle with understanding the nuances of other products. “I read labels carefully and always, always research. I read every review and ingredient, ensuring the product lives up to the hype,” Harper says. “If I’m still on the fence about the cleanliness of…