The 16 largest photography companies in the world have just been revealed and some of the top contenders come as a complete surprise. From Shutterstock to Sony and Leica to Lifetouch (don’t worry we hadn’t heard of it either), the list covers everything from the manufacturers of some of the best professional cameras (opens in new tab) to some of the best stock photo sites (opens in new tab).
According to Zion Market Research via Yahoo (opens in new tab), the value of the photography market is expected to rise to $149.4 billion by the end of 2028 reflecting a growth of 4.4{5b4d37f3b561c14bd186647c61229400cd4722d6fb37730c64ddff077a6b66c6} from 2021. Sitting at the very top of the list are the usual suspects… Sony takes the top spot with a whopping revenue of $8.44 billion in 2021, Canon comes in second place with a revenue of $5.11 billion and Fujifilm, who monopolizes the digital medium format camera (opens in new tab) market, came third with $1.71 billion (a pretty huge difference between the three top spots).
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Nestled in fourth place is a company I’d never even heard of before today called Lifetouch. The Minnesota-based company provides professional photography services to schools and families (basically the equivalent of H. Tempest if you live in the UK) only it raked in an impressive $1.5 billion in 2021 – not bad for a company that sells a service!
| Rank | Camera Company | 2021 Revenue |
| 1. | Sony Group Corporation | $8.44 billion |
| 2. | Canon Inc | $5.11 billion |
| 3. | Fujifilm | $1.71 billion |
| 4. | Lifetouch | $1.5 billion |
| 5. | Nikon | $1.16 billion |
| 6. | Eastman Kodak Co | $1.15 billion |
| 7. | Panasonic | $1 billion |
| 8. | Getty Images | $0.91 billion |
| 9. | Shutterstock Inc | $0.77 billion |
| 10. | B&H Photo | $460 million |
| 11. | Leica Camera | $432.4 million |
| 12. | Polaroid | $300 million |
| 13. | Ricoh Co Ltd | $116.9 million |
| 14. | Adorama Camera, Inc. | $100 million |
| 15. | OM Digital Solutions | $43.7 million |
| 16. | Hasselblad | $38.6 Million |
In fifth place is Nikon who came in just behind Lifetouch with total revenue of $1.16 billion and is best known for its impressive line of DSLRs (opens in new tab) and F-mount lenses and more recently its mirrorless cameras such as the flagship Nikon Z9 (opens in new tab) and best Nikon Z lenses (opens in new tab).
Despite a difficult few years, both Eastman Kodak Co and Panasonic Holding Corp made it into the top 16 with revenues of $1.16 and $1 billion respectively while Getty Images slipped into 8th place with a revenue of $0.91 billion showing an increase of 12.67{5b4d37f3b561c14bd186647c61229400cd4722d6fb37730c64ddff077a6b66c6} on 2020s earnings.
Not quite making it past the billion mark but still securing its place in the top 16 photography companies is New-York based image library Shutterstock with a revenue of $0.77 billion. New York retailer B&H Photo recorded a revenue of $460 million, while Leica (opens in new tab) just missed out on a place in the top 10 with $432.4 million in revenue.
Finally, in the bottom five places (although that by no means makes them poor performers, hundreds didn’t place at all) are Polaroid, makers of some of the best instant cameras, Ricoh who manufacture everything from compact cameras to binoculars and 360°cameras (opens in new tab), popular US camera retailer Adorama, OM Digital Solutions (previously Olympus) sits at no. 15, while high-end Swedish medium format camera manufacturer Hasselblad made it onto the list with a revenue of $38.6 million.
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